Best Buy's muscles not as big as first thought. DSGi ready to kick sand in face of puny rival. Good.
US electrical giants Best Buy have admitted they’re scaling back their original plans to invade the UK market like a gang of crazy telly-selling Nazis. What’s more, they’ve done it while mumbling some garbled, half-baked excuses, which in case you’re not sure, isn’t impressive at all.
The company’s international chief executive Robert Willett (who looks like a cross between Louis Walsh and a balloon) announced that the joint venture with Carphone Warehouse will now launch with 80 ‘big box’ stores by 2013, a colossal 20 less than was originally planned. They'll be starting with between one and five store opening in the Spring of 2010. Probably just the one then.
Willett added, “We still look to have the same impact on the market . . . but we are going about it in a multichannel, multi-format strategy.” Which probably means something about different-coloured carrier bags.
God, we HATE Best Buy and hope all their stock falls into the sea on its way over from the States. They’ve got no hope of toppling Currys, Dixons and PC World so they might as well stay where they are and just stuff their fat faces with tacos and processed cheese.
Some balance there for all the DSGi lovers…
EDIT: Elsewhere, John Lewis have revealed they'll be opening as many as 30 stand-alone electrical retail outlets, starting later this year. They're wasting their bloody time unless they're going to exactly copy everything DSGi do.