Because Real Men Smell Of... Burgers?

The marketing people at Burger King have added further weight to the theory that they spend their days sniffing butane gas and giggling like teenagers, cracking jokes that nobody else really gets.

Hot on the heels of the ad campaign where remote tribes are urged to try their first ever BK burger,  they’ve now unleashed a gent’s scent – Flame, a body spray that smells like a barbecue.

The accompanying website tells us that, “The WHOPPER® sandwich is America’s Favorite burger. FLAME™ by BK® captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

Mmm, sounds, er, rank actually – and don’t get us started on the “alluring” snap of the BK King, presumably drenched in half a tin of the stuff. Fortunately, it’s only available to buy in the USA at the moment. Guess we’ll just have to stick with our Lynx Africa for now. Form an orderly queue please girls…



  • Martin
    Real Men Smell Of Burgers. I don't care what people want to spray on themselves. I'll start to worry when my burgers start smelling of men.
  • The B.
    [...] Just when you thought that nothing could be worse than a male fragrance that smells of barbecued meat… [...]

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