Bath bombs defy recession
Many stores are in mourning after a terrible Christmas, but Lush are enjoying the sweet smell of success. Yes, it seems that when times are tight, the nation runs wildly towards piles of bath bombs that look like glittery poos.
Lush, who specialise in handmade soap and cosmetics, have defied the downward trend and report sales of £20m in the run up to Christmas – with a 27% increase in online sales. Overall, they announced a 13.4% increase in festive profits.
It’s been a tough year for Lush, who bought out part of their business in Japan after they found the Japanese weren’t that interested in fresh, organic ingredients, ethical practices and boxes of tarted up bicarbonate of soda with dried flower buds in them.
But luckily, it seems the message is getting through in the UK and elsewhere. With 910 stores worldwide, Lush are actually a proper UK success story. Once a lowly mail order firm called Cosmetics to Go, the Dorset based company continues to be one of the most idiosyncratic fixtures on the high street - not to mention one of the smelliest.