Asda to introduce a quiet hour for people with autism

asda autism

Asda are doing a lovely thing to help customers who live with autism, by introducing a 'quiet hour'.

Hectic stores and loud noises can be particularly difficult for those with autism, and one Asda manager hit on an idea to help out.

An Asda store in Cheetham Hill, Manchester is going to have the special period, where the in-store music will be turned off, TVs will be switched off, while autistic customers do their shopping.

There'll also be a special map for them, which shows where products are with images, instead of words.

This is all the idea of Cheetham Hill manager Simon Lea who will see his scheme come into play next month. He brought this about after experiencing how difficult supermarkets are when his store was visited by an autistic child.

Lea said: "This boy was playing absolute blue murder, kicking and screaming. His mum just looked drained. She told me he suffers from autism. He was having a meltdown."

"It's all about helping people really. Six months ago I would have said “control your child" even though I've got children. But speaking to people with autism and disabled people has helped me think about how I can make it a better place to shop."

"I suffered for many years with anxiety. I used to absolutely hate going into busy stores. There are a lot of people out there who have mental health issues. There are many people who don't talk about it."

"We have a lot of disabled customers and we want to make the shop better for them."

While this is only in one store, this is something that Asda will surely be looking at nationwide.

For more information on this stores' innovation, visit the Asda Living in Cheetham Hill and speak to the customer services there, or if you need to phone in advance, call 0161 214 4750.


  • marvin

    Autism is the current trendy thing to boost a brands 'image'.

    • KeithwIthTeeth

      Pathetic comment Marvin, you obviously don't have a family member with Autism, This is a brilliant idea from Asda and will be worth seeing how it works out.

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