Asda bring Wonky Veg Boxes to the North
There have been complaints from some avid BW readers, about Asda's decision to only sell the wonky veg boxes down South. Well, that's all changing, as the supermarket are putting them on the shelves of the North West as of today!
Asda has said that they're going to make these knobbly things a permanent fixture in their stores, after customers showed great interest in them. The supermarket will be putting 10,000 boxes into 550 stores, at least once a month, and selling them for £3.50.
Each of the boxes has 5kg of fresh veg. They might not be pretty, but they're perfectly good enough to use in your cooking, and of course, are considerably cheaper too.
The contents of the Wonky Veg Boxes will vary, as they'll be seasonal - but there'll be staples like potatoes, carrots, peppers, cucumber, cabbages, parsnips, leeks, and onions.
In the North West, you'll see these boxes appearing in Accrington, Blackburn, Blackpool, Burnley, Carlisle, Clayton Green, Colne, Kendal, Lancaster, Preston Fulwood and Rawtenstall among others in Wigan and Greater Manchester.
Ian Harrison, Asda’s produce quality director, said: “We’ve been absolutely overwhelmed by the response to our wonky vegetable box and think it shows just how conscious our customers are of food waste, particularly in the produce aisle. We knew from our initial research that customers aren’t phased by the odd knobble here or a bruise there, but including this ‘ugly’ veg in a mixed box format has helped customers save even more money and plan meals for the family for the whole week, ensuring nothing is thrown away, even when it’s taken out of the supermarket aisle."
"We’re extremely excited to be able to bring the wonky veg box to even more people across the UK and in turn, further support our growers to ensure we’re buying as much of their crop as possible. The differences mostly won’t even be noticeable to customers, but the waste saving to our growers will be huge."