Are our chocolate bars actually shrinking?

Everyone always says that chocolate bars aren't as big as they used to be. However, somewhere in the back of your mind, you have wonder if your hand is just bigger than it used to be, or if you are now much, much greedier than you were as a kid.

Well, Appliance City have decided to do a proper investigation to find out... and the results are definitely interesting. Click over the jump to see AC's full investigation graphic (and enjoy some lovely designs from the chocolate of yesteryear).


As you can see from this graphic, the worst performer is the formerly mighty Yorkie.

Back in the day, a Yorkie weighed 58g, but over time, it shrunk to 46g. That's rubbish isn't it? The whole point of a Yorkie is that it is the closest thing chocolate gets to being hearty.


However, while we all know about Yorkies, some chocolate bars are actually more substantial than they used to be. For example, KitKats are considerably more weighty than when they first came out. In the Noughties, they were at their biggest, as you can see from the graphic.

While many of us have been moaning about the wholesale shrinking of our favourite treats, some chocolate bars are actually bigger than they used to be.

The results are surprising and varied, so click over the jump to see the full graphic with all the chocolate bars on. Don't worry, you don't have to read much - it is mostly pictures. Get stuck in.

Or, if you prefer, you can check out Appliance City's page here.



  • Warwick H.
    Its rip off Britain at its finest, count how many Roses you get in the tins, approx 12 less than three years ago when I started to take notice, no doubt another 2 or 3 will be clipped of this year.
  • Nads
    Cocoa is rising in price and less is able to be produced due to changes in temperature. So naturally bar will get smaller. Notice that the ones that have got heavier contain other items aside of chocolate e.g. the Mars bar, so the nougat and caramel weight have been up. Manufacturers still want to make money, expect this to be an ongoing trend
  • Saviour
    It's because food manufacturers are 1) profiteering, b) they know the public has an acceptable price point so the only way to keep below that is to reduce the size, and iii) food manufacturers now have to keep below a calorie/fat count per serving, so blame the EU for that one. There are your reasons.
  • kv
    yes, choose arbitrary time somewhere in a random decade as a starting point for comparison, to make it look like some of them have actually grown. if you took it as a fixed period for all of them, eg. since 1995 (20 years), all of them will have shrunk.

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