Amazon get into the grocery game - don't all rush at once though
In the beginning, Amazon sold books. Just books. Big books, liitle books, hardbacks, softbacks, all kinds of lovely books. But now, with the sudden addition of its new grocery service, it’s banging out bread, biscuits and for all we know, blobs as well.
Following on from a recent similar launch in the US of America, Amazon’s UK site is now ready to provide you with your groceries, without you having to get up off your arse, if you’re that way inclined. If that isn’t enticing enough, they’re even boasting of a massive range of 22,000 lines and promising free Super Saver delivery.
But, although it’s still in the beta stage, it’s nothing short of a shambles, as you’ll see from this, one of the top listings in Amazon’s range of crisps....
How much for 48 packets? And what the effing jeff have Simon and ruddy Garfunkel got to do with it all. Oh, and we can’t actually have the crisps for almost another month? Nice one Amazon, cheers. Screw you eh?
If that’s not bad enough, vast numbers of the Amazon grocery range are provided by third-party sellers, who generally don’t offer free delivery. So a small shop of 20 items could theoretically come to your house in 15 different boxes and almost bankrupt you.
The popular press are painting this launch as a fait accompli, lazily reproducing huge swathes of PR guff and claiming that Amazon are set to put a hole in Ocado’s forthcoming share issue. But Ocado really don’t have anything to worry about at this point in time. The main reason their share issue could be doomed to fail is simple because it’s fucking mental.
Avid readers, here’s your challenge for today – get about the new Amazon grocery range and see what the maddest product you can find is, whether it be in terms of supply, pricing or delivery charge. We’ll bet there’s loads...