Amazon are top of the pops for entertainment

27 January 2015

amazoninstant Amazon took one in every four pounds spent on an entertainment solution, in the run up to Christmas.

The online retailer was the key victor in physical sales of music, games and DVD products, with a 25.6% of the market. Get that! Over a quarter of all sales! Amazon must be thrilled.

They beat Tesco with 14.7% and HMV with a measly 13.9%, according to figures from Kantar Worldpanel.

However, what makes these figures interesting is that shoppers still buy the bulk of their entertainment products on the high street, in the few remaining vendors that cater for them, and Black Friday had an effect too, with heavily discounted promotions tempting the weak inside.

Fiona Keenan, strategic insight director at Kantar Worldpanel, said: "While consumers’ average online spend increased by 6% this Christmas, they still spent less than they did when shopping in physical stores as retailers struggled to get them to shop impulsively online."

"A third of in-store purchases were bought purely on impulse, creating an additional £119m for the industry, but when shopping online this proportion halved. Retailers need to identify ways to encourage impulse purchasing in an online environment, particularly as so much of our spend goes through this channel.”

Asda, however, fared less well in the game and music sales area, falling 3.4%, to 9.5% of the market. But such is the way of these things, as Asda and Tesco both cut back on the CD and DVD offerings in many of their larger stores.

Game Digital also did rather well, 1.4 percentage points, but it has issued a profit warning after selling too many games too cheaply on Black Friday. The buffoons.

TOPICS:   High Street News

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