Aldi's Swap & Save campaign still hopes to cheer up January

aldi_logo Despite the thwarters, Aldi are still hoping to give you some cheer this January with the latest in its Swap & Save campaign.

They've even paid some marketeering knobhounds to come up with the term ‘swap your old January to an Aldi January’.

The campaign is hosted on a dedicated website where users can sign in with their email address to find out how much they save with each shop. Here they can track those savings and share them on online using the hashtag #aldichallenge.

Already since the site began on New Years Day, several hundred have compared and contrasted their grocery bills up against Sainsbury’s, Tesco, Morrisons and Asda.

However they're being a bit more cautious this time around after their previous 'Swap & Save' campaigns were narked at by the Advertising Standards Authority (ASA), when in May 2014, Asda complained that it was misleading, and the TV and print ad run out was banned after Tesco chipped in and had a moan.

Tesco said the weekly shops highlighted in the advert were not compared on a like-for-like basis, and added that the explanatory information in the adverts was not prominent enough. It was also claimed Aldi exaggerated how many people had taken part in the challenge.

This time around, the #AldiChallenge campaign, states that the savings are “based on a comparison of Aldi products against premium brands. Other supermarkets may sell ‘own brand’ products at different prices.”

Anyway, pop along here to see what savings you could make.


  • Han S.
    So Aldi's own make beans are cheaper than Heinz? Holy shit how amazing!
  • Russell H.
    I must admit, a larger shop at Aldi/Lidl is far cheaper than that at Tesco. However, the like for like comparison is unfair - the beans example being a case in point. It should be aldi "brands" v's supermarket own label.
  • alison b.
    dear who it may concern. I just want to know who sings the song and your advert hey everybody everybody its called I want to know the name of the artist who sings the song as I like this song . thank you Alison baker ******Editor's note: It's called 'Kickabout' and it is by Teenage Fanclub.********

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