Aldi turn the air blue with their crackers

Aldi are selling some crackers, which isn't particularly interesting... but for some reason, they've decided to use the kind of language that would make a sailor vomit, in a bid to brand them.

These Gourmet Crackers (really?) have certain letters randomly capitalised, and in there, you'll see the biggest swear word there is. If you're completely innocent, it starts with the letter 'C'.


Unless Aldi were going for a bit of viral marketing, they will have no doubt been on the phone to their graphic design team today, asking what the bloody hell is going on.

Again, if you're still missing it, here's a gratuitous close-up shot.


Alas, Aldi are changing the packaging.

A spokesperson for the company said: "Our crackers have been available in completely new packaging since 6th August and only a limited number of these old packs remain in-store."

He then rang up the design team and said 'see you next Tuesday'.


  • bob
    I'm guessing what happened here is that the original font they used only had uppercase letters so when someone typed it in badly it still looked fine (all uppercase). When they sent it to print, they didn't include the correct font, so it defaulted to one that happened to have both upper and lower case
  • jim

What do you think?

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