Aldi overtake Waitrose in supermarket sweep

aldi_logo The big supermarkets have all been soiling themselves with fear over the German invasion of budget vendors... and with good cause, as Aldi have overtaken Waitrose to become the UK's sixth biggest supermarket.

This is according to Kantar Worldpanel, who noted that Aldi have seen double-digit sales growth for the past four years. It now has 5.3% of the UK's money that is spent on groceries. That said, it isn't all gloom for Waitrose, as they're still growing themselves and were one of just three supermarkets to see sales going up ahead of the market.

The other supermarket doing well, of course, was Lidl, who shot up by 12.1%.

With Co-Operative's sales dipping consistently, the Aldi, Lidl and Waitrose will all be eyeing up their spot in the rankings.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: "Growth has been fuelled by over half a million new shoppers choosing to visit Aldi this year and average basket sizes increasing by 7%. The German discounter’s sales have increased by 16.8% in the latest period, still high compared to other retailers but slower relative to its recent performance."

"The changing structure of Britain’s supermarket landscape is illustrated by two facts. Firstly, the so called discounters Aldi and Lidl now command a combined nine per cent share of the market. In 2012 the same two retailers only accounted for 5.4% of grocery sales."

"Secondly, the 72.8 per cent share taken by the biggest four retailers is now at the lowest level in a decade."


  • Albi
    Aren't Waitrose a bit like Apple though? Market share isn't a massive thing for them - it's all about the profit margins.
  • Gas M.
    Are you sure someone hadn't listed the supermarkets alphabetically again...
  • Jessie J.
    Hyper-Dino FTW!!

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