Aldi & Lidl give the world's best shopping experience
Aldi and Lidl continue to annoy Britain's biggest supermarkets, as they've been named the world's top brands for giving customers a good shopping experience. They've been praised for giving everyone a simple, clear, and hassle-free time of it when we're collectively down the shops.
Aldi came top in the annual Global Brand Simplicity Index for the sixth year on the bounce, with Lidl coming third. Google came second, but they're not a proper shop. Likewise, Netflix, who came in fourth spot.
"Brands that offer simpler customer experiences are rewarded with passionate customer loyalty, more innovative employees and greater revenue. In short, embracing simplicity improves the bottom line for brands and organisations,” said Howard Belk of Siegel & Gale, who conducted the poll.
Of course, Aldi has been topping a number of polls lately, surpassing Tesco for brand value earlier this year. Everyone else needs to up their game, clearly.
McDonald’s, Burger King and KFC also got in the top 10, while the bottom 10 was filled with banks and insurance companies. No surprise there. Ryanair, if you're wondering, despite their attempts to be friendlier, still came third bottom. More needs to be done there, obviously.
Top 10 brands worldwide from Global Brand Simplicity Index:
6. Burger King