Aldi and Lidl do well, and so do Sainsburys!
The latest figures from Kantar Worldpanel (for the three months to 6 December, which is a key Christmas window, which of course, is a money spinner for the shops) showed that sales declined at Tesco, Asda and Morrisons, which is very bad news for them.
Things were particularly bad at Asda - their market share hit a nine year low! It was good news elsewhere however.
Sainsbury's saw a jump in sales, and have claimed the number two position in the UK supermarket league. What was the reason for this climbing of the chart? Kantar says that Sainos have been selling loads of champagne and sparkling wine! Tis the season, and all that. Sainsbury's also had a good Black Friday too.
Of course, the main two who are throwing their weight around are Aldi and Lidl, where sales rose by 15.4% and 17.9% respectively.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Although slow growth means a distinct lack of seasonal cheer for the market, the news is more positive for consumers looking to save this Christmas. Last year customers spent an average of £71.33 on their big Christmas shop but with falling prices set to continue, shoppers are likely to enjoy a cheaper Christmas this year. All supermarkets are cutting prices, particularly on staples like eggs and butter."
He added that the cost of everyday groceries fell by 1.9% this month compared with 1.7% last month, which is good news for us.
The Co-op and Waitrose saw their sales up in this period, achieving a sales growth of 2% and 2.7% respectively. This year, everyone seems to be doing their Christmas shop later than last year, so the figures in the New Year should give us an indication of how well the supermarkets are really doing.