AdWatch: Ikea give you 'The Joy of Storage'

8 January 2015

Ikea have come up with quite a clever advert as part of their 'Wonderful Everyday' campaign.

The ad sees flocks of t-shirts migrate back to homes with stylish Ikea storage solutions. It's quite good. Have a butchers below. The 60-second ‘Joy of Storage’ commercial hits screens on 10th January across the UK and Ireland before print, digital and outdoor in the following weeks.

Ikea UK and Ireland marketing manager, Peter Wright, explained that the brand wants to move people’s thoughts away from seeing storage as simply a functional part of the home.

And he's spouted a load of guff to back this up.

"Whether you have a detached house in the country or a one-bed flat in town, we know that there is joy and satisfaction in giving the things you love a home, whatever your storage needs are. The Joy of Storage is about the time saved and the stress reduced when you have things easily to hand, stored out of sight, or the freedom you get when things are in order."

Freedom, everyone. FREEDOM.

TOPICS:   High Street News   Advertising

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