Adsa brings Santa in-store... in August
We're in the throes of summer and Asda, for some reason, have decided to open their Santa's grottos. No. Seriously. This isn't one of those spurious bits of hearsay like you see in the tabloid press when they claim a supermarket has banned (the insanely lucrative) festive period for fear of offending Muslims.
Asda are willing to talk about why these grottos have opened so early. They say that they're trying to encourage people to start saving for the festive season, and the best way to do that of course, is to dress your poor, beleaguered staff up as elves and force them to hand out savings cards.
A spokeswoman said: "The grottos are just a bit of fun as part of promotion for our Christmas savings cards. Our research shows that a lot of people are already starting to put money away for Christmas."
These cards allow customers to save UP TO £144 per each card. Worth noting that you're allowed more than one. Asda will pay a tiered bonus if the money stays on the card until 18th November, whatever that means. Either way, going off last year's figures, customers can expect to save around £74 per card.
With this early onset of Yule, chances are a good number of Asda customers won't see Christmas, spending it behind bars after going a bit 'Falling Down' with all the Asda elves.