4G could boost the retail industry by billions
4G - which will hopefully make it possible to do something more elaborate with your phone than cheat at pub quizzes- could boost the retail industry by an estimated £1.8 billion, according to a study by ebay Europe.
The theory is that faster speeds and a more reliable internet connection will encourage more people to shop using their mobiles. At the moment mobile retail is something of a mystery to many companies, and it only makes up a tiny proportion (10%) of business.
Ebay reckons retailers need to optimise their mobile sites to take advantage of 4Gs izzy whizzy fantastic properties. At the moment, you can’t buy a pair of ugly work trousers from Dorothy Perkins without encountering some technical 3G black hole – and half of mobile users surveyed said their mobile shopping experiences were about as productive and fun as trying to get off with a Top Shop dummy.
If 4G actually works, and retailers respond with apps that make it easy to shop on the hop, it will change the industry – and the money pot is potentially huge. With Microsoft claiming that smartphones and tablets will have completely eclipsed desktop computers by 2014, retailers need to get their mobile act together – super fast.