£198.5 million is the value of each England goal at World Cup 2014
Every goal England score at the 2014 World Cup in Brazil is reportedly worth £198.5 million to the UK economy. If England get to the second round, shops, pubs and restaurants are collective poised to make £1.3 billion.
If England get to the final, a study reckons that fans will spend £2.58 billion. However, the chances of England getting out of the group stages are pretty slim, so everyone needs to stop thinking like that, and save a lot of money and heartache.
The figures come from the idea that over 23 million people in the UK are going to go on a mad spending spree during the World Cup, buying souvenirs and sportswear, as well as new television sets. Not to mention the vast amounts of booze that will be quaffed at home and down the pub.
The report says that each fan is expected to spend £56 on retail and leisure. That figure will double if England reach the final. That seems like a low amount. £56 is surely dwarfed if you buy an England top alone? A good number of fans will spend over £56 in a weekend just supping ale over a weekend.
VoucherCodes.co.uk, who did the study, saw managing director Claire Davenport saying: "The World Cup is going to be the biggest retail event in 2014, providing an expected £1.3 billion boost for UK retailers, pubs and clubs."
"With 23 million fans expected to celebrate England's successes by heading to the pub, upgrading to the latest TV or buying England memorabilia, the retail industry should think ahead and help fans by providing tailored World Cup deals and discounts."
"Since the last World Cup, we've seen the UK come out of recession, unemployment drop month-on-month this year and estimates the GDP will grow by 3.1% in 2014."
"This, coupled with consumer confidence at its highest peak since September 2007, has impacted on the feel-good factor of England's fans this summer - which can only be good news for our retailers, pubs and restaurants."