£1 from every £10 is spent online
For some odd reason, there's people out there who still think the internet (that's the internet as a whole - that gigantic, sprawling everything that it is) is something of a little, faddy thing that's not to be taken seriously.
Not like newspapers and books you can buy and hold like proper things.
However, people with hairy ears and sagging faces may have to start taking the online world a little more seriously the latest stats suggest there's been a big shift in consumers' spending habits.
According to the exciting people at the Office for National Statistics (ONS), we Brit plebs spent an average of £539.4m online each week in September, out of £5,613.9m total sales.
That's a 9.6% share to you. The biggest on record and growing.
Of course, the success of online shopping lies in the fact that it's perfect for the completely bone-idle (hi there!) and, naturally, you can hunt out bargains much more efficiently.
You knew that though. You slovenly bargain web swine.
Chris Williamson, chief economist at Markit, said: "With unemployment at 8.1% and set to rise further, the cost of living increasing at the fastest rate for 20 years and household confidence bruised by worries about the economic outlook at home and abroad, retail sales will inevitably be under pressure in coming months.
"Retailers are facing a challenging lead up to Christmas and the festive season may be one of the toughest yet that we've seen in recent memory."