£1 from every £10 is spent online


For some odd reason, there's people out there who still think the internet (that's the internet as a whole - that gigantic, sprawling everything that it is) is something of a little, faddy thing that's not to be taken seriously.

Not like newspapers and books you can buy and hold like proper things.

However, people with hairy ears and sagging faces may have to start taking the online world a little more seriously the latest stats suggest there's been a big shift in consumers' spending habits.

According to the exciting people at the Office for National Statistics (ONS), we Brit plebs spent an average of £539.4m online each week in September, out of £5,613.9m total sales.

That's a 9.6% share to you. The biggest on record and growing.

Of course, the success of online shopping lies in the fact that it's perfect for the completely bone-idle (hi there!) and, naturally, you can hunt out bargains much more efficiently.

You knew that though. You slovenly bargain web swine.

Chris Williamson, chief economist at Markit, said: "With unemployment at 8.1% and set to rise further, the cost of living increasing at the fastest rate for 20 years and household confidence bruised by worries about the economic outlook at home and abroad, retail sales will inevitably be under pressure in coming months.

"Retailers are facing a challenging lead up to Christmas and the festive season may be one of the toughest yet that we've seen in recent memory."


  • PlayPal
    £539.4m is a lot of porn, but I guess the 8.1% unemployed need something to do all day.
  • Dick
    I reckon it's £4 out of every £5 for me, not including petrol and things paid by direct debit like council tax, phone and internet, and electricity and gas.
  • Vincent
    Online sales being 10% of total retail sales is in-line with other countries.
  • callum
    Dick - I reckon I spend all my money online (well, not including food, utilities, some clothes, some books, travel etc.).
  • Dick
    @callum - it is cheaper to pay for utilities via direct debit, hence I buy them that way (although I set the direct debit up online, so they could be classed as online). Petrol cannot be bought online, so I also excluded that. I assume costs like this are excluded from "shopping" statistics anyway. Of the things that can be bought either online or offline, I reckon £4 in £5 is spent online for me - including food, clothes, travel, books, etc.
  • Rob
    I spend £4.50 in every £5 online. Except for all the stuff I buy in proper shops.

What do you think?

Your comment