£1.50 Aldi shampoo beats luxury brand costing £130
Another triumph for budget supermarket Aldi, this time on the follicular front – its own brand shampoo has outperformed a rival shampoo that costs a scalp tingling £130.
While you'd have to be a total dipstick to shell out £130 to wash your hair, apparently some people pay £60 for Philip B Oud Royal Forever shampoo, and another £70 for his conditioner. (Something to do with botanical hydrators and light reflecting unicorn tears.)
But it turns out that neither the luxury brand or mid range brand Bumble and Bumble (£39) is as good as Aldi's Carino Provive (75p each for shampoo and conditioner). In a blind test, consultant trichologist Iain Sallis thought that the Bumble and Bumble brand was the worst, and that the £130 shampoo left hair flat and lifeless.
About the cheapo Aldi slop he said: 'I think these are the most expensive products. They've swollen the hair shaft by about 9 per cent, but cuticles do not look raised, suggesting more refined ingredients. Under a microscope I see a coating at root and scalp level that may cause irritation.'
So the verdict is – Aldi shampoo makes your hair look great, but it MIGHT give you an itchy scalp. Still, scratching your head like a louse-infested tramp is a small price to pay for bouncing, shiny hair - right, ladies?