The bottled water company that sponsors the 'drink more water' health campaign
Last week, the nation rose up and went after Rupert Murdoch and we reckon this week’s target ought to be manufacturers of bottled water – if a doctor who is named after a Beatle is to be believed.
Dr Margaret McCartney says that warnings about maintaining fluid levels with six to eight glasses of water a day are "not only nonsense, but thoroughly debunked nonsense". Ooooh, get a load of that. The good doctor says that there is no decent evidence to support the claims, which have almost become health gospel over the years.
In fact, the notion is said to come from a 1945 recommendation that adults should consume 2.5 litres of water every day. Yes, 1945, when everything was in black and white and the Prime Minister rode around on a cigar-powered penny farthing. But one piece of the recommendation that is ignored is that “most of this quantity is contained in prepared foods”. Oh.
But what about the ‘Hydration For Health’ campaign? You know, the campaign targeted at medics that claims that many people, including children are not drinking enough? The campaign that is sponsored by Danone, makers of Evian, Volvic and Badoit bottled waters? Again, oh.
We feel silly. And not particularly thirsty.