Plain cigarette packaging to be challenged in court
The debate over plain cigarette packaging won't go away. Some say it doesn't work (quite the reverse, in some opinion) while others think that anything that might discourage smoking is a good thing. Others, meanwhile, wonder if everything that is bad for you is going the same way - is booze and crisps headed for plain, boring packaging?
One company who aren't impressed are Philip Morris International Inc. Of course, they provide the world with smokes, so that isn't surprising. They've filed a suit in an English court, challenging the UK regulation that bans branding on cig packets.
Under the plain packaging law, which parliament approved in March, smokes will be sold in uniform packs and will loose all colours and distinctive logos. By 2016, they'll just have ugly lungs on and corpses and the like. Someone should buy shares in fancy cigarette cases, and sharpish.
Philip Morris said that these regulations violate European Union and English law, and unlawfully deprive the company of trademarks that help distinguish their cigarettes from the brands of rival companies.
"We respect the government’s authority to regulate in the public interest, but wiping out trademarks simply goes too far," said Marc Firestone, the company’s general counsel.