Movie goers offers life insurance for the horror of Evil Dead
They all say that though, don't they?
Jamie Hughes, deputy manager of the Gwyn Hall cinema in Neath, said: "Because of [the tagline] we are offering all our customers a free Scare Care policy."
What you'll get is a golden insurance certificate which will put toward the costs of a funeral if you die while watching it.
"We will pay their funeral costs - up to the value of their cinema ticket," Hughes explained. "Obviously it's a bit of fun, [but it's also] some added value because they would not get this in any other cinema."
Pauper's graves for all!