Magnum and Cornettos to be shrunk, because of calories, honest
It isn't really the weather for eating ice-cream and the like, but when it gets warmer, if you have the sneaking suspicion that Magnums and Cornettos are smaller than they used to be, you'll be right!
Unilever are cutting the size of these two, as well as Ben & Jerry’s and Feasts, by up to a third. Why? So they're all under 250 calories. And there's you, thinking that they were being more concerned with profits and margins.
Soon enough, Ben & Jerry’s single serve tubs will be reduced from 150ml to 100ml, which is a 33% drop in size and, surprise surprise, the price will only be dropping by 26%.
Some products will vanish altogether, such as the Magnum Infinity Chocolate & Caramel, the Magnum Infinity Chocolate, and Cornetto Choc ’N’ Ball, because they've got too many calories and, clearly, you're not adult enough to make decisions like this on your own.
Noel Clarke, executive director of brand building for Unilever UK & Ireland said: “We have introduced this 250 calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice-creams as part of a balanced lifestyle."
"It was important there be no compromise to taste or quality and that’s exactly what we've delivered."
So, the message we're getting here, is this: "Hey! You can eat as much of these as you want, you'll just have to buy more of them before you're sated!"
Ready the backlash machine.