What's that smell? Why, it's unemployed graduates of course...
It’s official – unemployment stinks. Or at least that’s the conclusion drawn by research carried out by the good people at The Grocer magazine.
They’ve found that seven per cent of young men have stopped using deodorant at least once a week. Eeeewwww.
What’s more, the reason behind this plummet in cleanliness is said to be rising graduate unemployment. No job = no reason to make yourself smell nice in the morning and protect yourself from sweating throughout the day. Again, eeewwww.
The survey also showed that a further 5% of men aged 17 to 24 have stopped washing their hair and 5% have given up styling their hair at least once a week.
Samuel Hart, an analyst for Kantar, who came up with the stats, said ‘The core driver for using deodorant as part of a routine is getting ready for work. Unemployment removes this.’ Once more, eeeewwww.
There’s also been a drop in the value sales of razors over the past year, but we’re putting that down to the inexplicable rise in popularity of beards. Worn mainly by arseholes.