Product placement means McFlurry of cash for commercial TV
You've seen outrageous examples of it in films and American television for years, and now British TV execs are wetting their panties at the thought of the Government lifting restrictions on product placement. The ban will remain for children's television shows and those produced by the BBC, but commercial television channels stand to generate annual revenues of up to £100 million.
Of course, it'll be in the interests of programmes that any product placement is subtle, so not to detract from editorial direction or critical plot elements. That said, we'd like you to think up some thoroughly catastrophic examples of products married up with entirely the wrong programme, situation or character. How wrong could product placement go? There's no prize, except for the half-full bag of Minstrels that Andy has left on his desk - crispy, creamy, full of delicious rich chocolate and perfect for a lazy night in or the big screen. The Minstrels, not Andy.
While you scribble down some suitably conflicted examples, here's Jon Stewart taking a breakfast news programme to task over some outrageous product placement (and for Jon Stewart fans, here's what happened afterwards when Joe "Morning Joe" Scarborough protested his innocence):
|The Daily Show With Jon Stewart||Mon - Thurs 11p / 10c|