Dell fined $30,000 for repeated mispricing
A regular gripe among online shoppers is the wretched misprice. An item appears to be for sale for an incredible price, but within a couple of hours, the vendor has removed it from sale and emailed all purchasers, apologising for the cock-up and refunding their money.
We recently looked at some of the most memorable examples of this phemonenon of shopper’s coitus interruptus and then you lot pitched in with some of your own. Suspicion usually lingers that these things are done deliberately in order to drive traffic towards the seller’s site, but it’s rare that any action is taken, other than some mass grumbling in online forums.
But in Taiwan, things look like they could be a little bit stricter. Dell have been fined $30,500 after a recent wave of mispriced items on their Taiwanese website. The worst offence was the advertising of a 19 inch LCD monitor for the equivalent of just £9. In eight hours, 26,000 people jumped on the deal, ordering 140,000 of the monitors before the mistake was rectified.
Taiwan's Consumer Protection Commission ordered Dell to sell the monitors at that low price, but the company refused, offering discount vouchers and sincere apologies to punters instead.
This angered the customers, and a raging gang of them lodged complaints with the police, accusing Dell of fraud. While the incident was investigated, Dell’s Taiwanese bank accounts were frozen for two days. The Consumer Protection Commission have imposed the fine and ordered Dell to come up with a better method of compensation.
Would such strong action be taken if it had happened in the UK? What do you reckon?