Commercial Break: Stay safe - turn your bike into a mobile disco
Here’s a new ad by the Think Bike! campaign from the Department for Transport. In it, we see a host of bikers fizzing around the streets, their two-wheeled death machines decorated with elaborate light displays that both identify them and make sure they can easily be seen by other motorists.
The ad is admirable in its aims, but they should have really thought about the millions of bikers who don’t ride around with a large chunk of the Blackpool illuminations on the back of their carnage-carts. Or those who can’t afford such enhancements because they have to pay for post-collision physiotherapy and skin grafts.
What’s more, there’s no mention of any grants being available so that all bikers have got the chance to mod their crash-magnets into mobile bordellos. Thanks DfT, but Tony, Dave, Nick and Helen will probably be okay. Think about all the other bike-riding maniacs out there instead eh?