Zavvi send out consoles in error and then threaten everyone with legal action
Some customers pre-ordered a game called Tearaway and instead of receiving the game, they were sent a Tearaway PlayStation Vita bundle, so they got the hardware for nothing! Realising they'd made an error, instead of simply accepting they'd messed-up or tried to turn it into PR gold, Zavvi asked for everything to be sent back.
Rightly, no-one wanted to give up their nice new PS Vita and our rights back it up. As we all know, if you receive unsolicited goods, you are entitled to treat them as an unconditional gift. If you want to keep them, there's nothing stopping you.
Those who kept their unconditional gifts soon got more letters from Zavvi, with a 'final notice' which read: "This is our final notice to politely remind you that you did not order, or pay for, a PS Vita and if you fail to contact us by 5pm (UK time) on 10th December 2013 to arrange a convenient time for the PS Vita to be collected we reserve the right to enforce any and/or all legal remedies available to us."
There's a scan of the letter over at Eurogamer.
Imagine if, instead, Zavvi said "we cocked this all up, but instead of throwing our weight around, we decided to let some customers have an early Christmas present because we're nice like that", rather than looking for all the world like a mean-spirited Scrooge. Zavvi are getting the most press they've had, and sadly for them, it is wholly negative.
Well done to all concerned.