Xbox One - now £299.99
our daily deals. If you've been eyeing up a new Xbox One, then prices are about to drop right across the board.
The price of Xbox One at UK retail is £299.99, say Microsoft. The console last had a price drop in September where it fell to £330. While it was initially supposed to be a temporary promotion, prices stuck around the £330, until now.
This means we're all in for some good prices and decent bundles from retailers as the Xbox tries to keep up the pace set by Sony's PlayStation.
Regarding the £299 offer, a Microsoft spokesperson said: "This is a UK-only retail promotion and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid V: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians."
There'll be TV adverts rolled out, backing this up. Will it be enough to tempt PS4 fans away from the PlayStation or will Sony follow suit and drop the price of their console?