Xbox One goes cheap, not because no-one wants it
The Xbox One is getting beat down by the PlayStation 4 in terms of sales, which has seen many shouting about what a failure the Microsoft console is. The fact that the next-gen console is getting a price cut hasn't helped to squash those calls.
The good news is that there are cheap(er) Xbox One consoles knocking about, so no-one should care too much. However, a price drop 3 months after the debut of the Xbox One is of remark, despite pretty decent sales.
You can now get your hands on an Xbox One for £399, which should improve sales and, with some big releases due to drop soon, things are clearly not going badly for Microsoft's console.
Either way, Microsoft officials have had to talk about the cut in cost and have said that they're not at all desperate to shift some units.
Microsoft’s UK marketing director Harvey Eagle said: "No, I don’t think so. For us this is about giving UK gamers the best value that we can. We think that that starts with the announcement of this new price point, at 399. It continues with the inclusion of the hottest game of this new generation, in Titanfall, which is now included in the box at no additional cost."
"And I would also say that this has been our most successful Xbox launch ever in the UK. I think that we can already see that both platforms are commercially successful, that’s great for the industry, but we’re only a few months into a generation that is going to last for many years to come."
Seems that Microsoft know the PS4 is doing better right now, but this is a long game as there won't be a new console out for some time, now could well be a good time to buy the new Xbox.