Steam mislead customers over sale

6 November 2015

steam_logo The Advertising Standards Authority (ASA) have has upheld a complaint that was made against video game vendors, Steam, over their summer Steam Sale which ran a promotion on Grand Theft Auto V.

So what's the craic? Well, it concerns Steam advertising a 25% discount for GTA V, which saw £51.98 crossed out and replaced with £38.98. Now, that discount actually referred to a new bundle and not the standalone game, which is a bit naughty.

The normal version of GTA V actually sold for £39.99, which means you don't make much of a saving at all.

"While we acknowledged that the claims had been duplicated, and were intended to relate only to a separate product bundle, we noted the two items appeared side-by-side, which we considered consumers were likely to understand to mean that both the game and the bundle were included in the sale," the ASA stated.

"Because a 25 per cent saving was not available on the usual selling price of the product at the time the ad appeared, as claimed, we concluded that it was misleading."

Bitterwallet diehards are pretty vigilant on these things, but always worth keeping an eye out for how much of a saving you're actually making with sales like this.

TOPICS:   Games

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