PC World officially end instore price matching
According to insider MasterMunt on HUKD, the staff at PC World have had Head Office notification that the instore price matching is officially no more. Customers must now go through the telephone rigmarole (receipt, sku, store details) in order to get the price match.
There's still some good deals to be had by getting the 110% promise applied but it involves more work than before and frankly might not be worth the hassle in a lot of cases. You can view the PC World pricematch policy here: Price Match Promise
Thanks to cpchannel on flickr for the pic