PC World and Currys launch combined superstore
They said it couldn't be done. They said it would be impossible to achieve. But one company had a vision. One company dared to dream, of a store where customers could buy printer cables alongside George Foreman grills, vacuum cleaners and comfortable desk furniture, MacBooks bundled together with Kenwood food processors.
Welcome my friends, to the holy matrimony of two stores, PC World and Currys, in a trial store that's been launched in Surrey, combining your favourite high street brands. According to PC Retail, the site is "15,000 square foot and contains a product mix incorporating both retailer’s portfolios."
Now we've slid into a full-blown recession, combining stores would be a simple way to reduce staff numbers and the significant overheads attached to operating large retail sites. More likely, Best Buy's name has cropped up in discussions prior to the trial. Their impending launch in the UK will threaten the market share of both chains, and combining brands might present a more competitive consumer offer.