Not Quite Deathwatch: Dixons post losses but put positive spin on it.
Last year’s annual losses of £6.9m have become £25.3m but they say it’ll all be okay because they’re improving their customer service and that’s going to keep us all going back into their loss-making establishments. They say that as well as refitting 250 of their stores, Dixons, Currys and PC World are focussing on offering more specialist advice to us, the average thick-headed punters.
It might be working - a survey quoted by the BBC says that 71% of customers would now be highly likely to recommend the store, compared with 43% a year ago. CEO John Browett said: "In what remains a challenging environment, the pace and impact of improvements in our operating model is driving outperformance versus our competitors and market share gains."
Falls in same-store sales from 7% to 3% from quarter to quarter suggests that they could be turning things around. Throw in the troubles of Best Buy and Comet, and the chance that Dixons could grow bigger and stronger again is a possibility.
Or is it? What do YOU LOT reckon?