Nintendo Wii price to plummet this Christmas?

14 September 2009

Bitterwallet - Wii price to drop this ChristmasWhat will be the hot games console this Christmas that stores will fail to order enough stock of and manufacturers will severely under-estimate demand for? Which brand will make itself deliberately scarce in December to create sensational headlines and impact on national news running orders with footage of pissed-off parents camping outside Woolworths HMV?

Our money's on the Nintendo Wii, after hearing plans are afoot to slash the console's price next month in a bid not to lose business to Sony and Microsoft. The PS3 Slim was launched on September 1st at an RRP of £249 (although is widely available for considerably less) while the XBox 360 Elite now comes in at under £200, meaning it's currently going head-to-head with the Wii.

What will Ms Wii do? Drop her pants and lure in the crash-strapped public with the sight of her tuppence, that's what. A US press advertisement for Wallmart shows the retailer selling the console to $249, which is round about £150 in proper money. If the price-cut is in line with Nintendo reducing the wholesale cost rather than a retailer-instigated loss leader, there's every chance we'll see similar RRPs in this country (and no doubt further discounts on top). Analysts were already predicting a drop in price before this news, pointing out that Nintendo would lose significant market share to the competitors if it didn't drop the cost.

[Kotaku] via [Electricpig]

TOPICS:   Games

12 comments

  • Paul N.
    We've already seen special bundles for £150 in the UK. So not surprising if it becomes standard price.
  • The B.
    Picked my old man up one from Sainsburys the other week for £140, if they come down more than that I'll be most annoyed.
  • Games B.
    [...] from: Nintendo Wii price to plummet this Christmas? | BitterWallet Tags: are-now, christmas, decline-throughout, dropping-the-price, games-console, month, [...]
  • Jase
    "What will Ms Wii do? Drop her pants and lure in the crash-strapped public with the sight of her tuppence, that’s what." Probably the most bizarre sentence to ever grace BitterWallet.
  • Cheap C.
    £150 is not exactly a great price drop. They need to go for the magic £99 mark.
  • Paul S.
    We aim to please, Jase.
  • TFEB
    Ill be very surprised if it hits £99. I'd love it to, but i just cant see it happening. They dont need to price it so cheap.
  • mustafa
    £99 sounds like an awesome price. But that is a little too low a little too fast. I highly doubt nintendo will go down to under £100 already.
  • J-Roc
    Given that its been on the market for nearly 3 years and has always been sold at a profit to Nintendo (unlike the PS3 and 360), that its sold 50million+ and has relatively simple hardware - I think Nintendo could comfortably afford to reduce its price by a third and still make money (less on the hardware but more on games) - so £120 wouldn't be out the question... That said, they've stuck to £180 for so long because people are still happy to pay it, so £150 seems more likely to me.
  • Wo R.
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