Nintendo Wii price to plummet this Christmas?
What will be the hot games console this Christmas that stores will fail to order enough stock of and manufacturers will severely under-estimate demand for? Which brand will make itself deliberately scarce in December to create sensational headlines and impact on national news running orders with footage of pissed-off parents camping outside Woolworths HMV?
Our money's on the Nintendo Wii, after hearing plans are afoot to slash the console's price next month in a bid not to lose business to Sony and Microsoft. The PS3 Slim was launched on September 1st at an RRP of £249 (although is widely available for considerably less) while the XBox 360 Elite now comes in at under £200, meaning it's currently going head-to-head with the Wii.
What will Ms Wii do? Drop her pants and lure in the crash-strapped public with the sight of her tuppence, that's what. A US press advertisement for Wallmart shows the retailer selling the console to $249, which is round about £150 in proper money. If the price-cut is in line with Nintendo reducing the wholesale cost rather than a retailer-instigated loss leader, there's every chance we'll see similar RRPs in this country (and no doubt further discounts on top). Analysts were already predicting a drop in price before this news, pointing out that Nintendo would lose significant market share to the competitors if it didn't drop the cost.