Nintendo to meet with retailers to try and stop the rot
Struggling Nintendo have finally acknowledged that the Wii U is floundering and have vowed to implement a new strategy in a bid to generate some interest in their newest device.
One of the big problems of the Wii U is a lack of games available to play on it, with virtually no titles available from last Christmas to now. 3 months in gaming is a lifetime, especially when there are so many other distractions online and there's games to be played on tablets and smartphones.
Nintendo is working to launch a raft of new games this week and retailers have been trying to flog the next-gen console at discount prices to get things moving. However, things aren't progressing quickly enough and retailers have reportedly been reducing their Wii U orders, which is why the company is planning to win back some hearts and minds.
Speaking to games retail industry site MCV, Nintendo said: "We’ll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013."
"We have a strong and broad line-up of software launching this year and we look forward to updating – and exciting – our partners over the coming weeks."
However, the problem is that customers aren't ready for a next-gen gaming. The leap in quality from each console thus far, has been huge. Looking at the PS3, Xbox and Wii, there's still life left in those devices and the new crop don't seem to offer much more, like in previous years.
Nintendo will inevitably have to offer Mario and Zelda to other platforms to stay in business, but are we looking at the death of the console as we know it?