GAME hijacks Sainsburys Wii £149.97 loss leader
In a move that can be best described with the word PWND!1!!1 GAME pulled off a coup by buying up 1000 Wiis reduced to £149.97 at Sainsburys as a loss leader. To add insult to injury the cheap Wii consoles were then sold at GAME for profit.
Sainsburys had reduced the Wii console down £30 from £179.99 in order to attract buyers and were reportedly losing £10 on each sale. Smart ass GAME sent their store managers to Sainsburys to buy up as much as possible - walking away with 1000 of the 2000 consoles available.
The Telegraph reports,
A spokesman for Sainsbury’s claimed it was a very successful promotion. “We sold out,” she said. The spokesman refused to comment on whether the consoles had been sold at a loss or whether they had been snapped up by Game managers.
It seems a simple solution would have been one console per customer. Bitterwallet suspects some poor Sainsburys marketing sap is currently getting caned in a back office with unsold Wiimotes.