Atari: Doing it for the gays
Atari are launching a new game aimed at the gays.
After a variety of complaints that some computer games are a bit too heterosexual, Atari have come up with a LGBT-friendly title for iOS and Android called Pridefest.
The game is a social sim that invites players to create their own pride parade in a city of their choosing.
Currently in development for tablets and smartphones, the mobile game involves designing parades with “attractions and entertainment” in order to increase the happiness of a town. How jolly!
No doubt you could fill it with leathermen singing Male Stripper and your community will benefit greatly from it. Although one imagine it could bring the overall vibe down if you choose Sinitta to headline your Pride, like London did. That sort of madness leads to self-harm.
Players will be faced with a series of puzzles and challenges as they aim to unlock new decorations and festival supplies in order to increase the vibrancy of their respective parade.
Atari CEO, the humourously named Todd Shallbetter said: "We are excited to be developing Atari’s first LGBT-themed game that will give players of all backgrounds the chance to play a fun and unique game that represents a passionate cause.”
This move marks an interesting new direction for the beleageured Atari.
The company responsible for classic titles such as Pong and Centipede filed for bankruptcy protection in 2013, and then took to specialising in social casino sims and various mobile games thereafter.
Now, like everything else, it's relying on the gays to help 'em out.