Angry Birds will be bigger than Tetris, probably Jesus too
Yesterday at the Mobile Premier Awards in Barcelona, there was a keynote address from Peter Vesterbacka. That name will probably mean nothing to avid readers, but you'll be aware of the work he's involved in. Vesterbacka is the 'Mighty Eagle' at Rovio Mobile, creators of Angry Birds.
How big is Angry Birds, exactly? It's massive right now, but Rovio intend it to be as ubiquitous as Tetris.
Vesterbacka told the audience some factoids you probably won't know, about the game that is slowly becoming the world's greatest time vampire:
• Angry Birds was only released in December 2009, initially for the iPhone. Now available across several platforms, the game hit 75 million downloads over Christmas, and is expected to announce 'triple figures of millions' in the next few weeks
• Despite only going on sale before last Christmas, over a million Angry Bird toys have already been sold
• Vesterbacka plans for Angry Birds to be the new Super Mario Bros., with the game becoming 'an entertainment franchise'; the game will mimic Tetris in terms of global popularity, with the game being released across all platforms - mobile, desktop, web and console
• Rovio developed and published 51 games over a period of seven years before achieving overnight success with Angry Birds. They're the Pulp of app developers.