A spokesperson said GAME was unavailable for comment
"I suppose we should have gone through this checklist before the advert went live, but no harm checking now. So the pre-order page is live on the GAME website?"
"Yes, all done."
"And we definitely did the deal with Microsoft to feature the pop-up ad in MSN Messenger?"
"All signed off, boss, and the ad is live across tens of thousands of Messenger windows as we speak."
"Super duper. And we got permission to use images from the game?"
"Yep, nailed all that down. Crossed the i's, dotted the t's."
"And the game received positive reviews, and our designer added a quote from one such review to the ad? Before it went live, I mean?"
Thanks to avid Bitterwallet reader Oliver