Waterstone's planning Kindle-bashing e-reader of their own

waterstones Waterstone’s is to get up in Amazon’s face by releasing its own version of the Kindle, in the spring of 2012.

It already sells digital book-reading tablets by Sony, Elonex and Cybook in store and online but this will be Waterstone’s first venture into its own electronic hardware.

Company boss James Daunt said planning for the e-reader is ‘well down the line’ and it will be based on Barnes & Noble’s Nook. He also said the Waterstone’s effort will be loads and loads better than the Kindle - and he could prove it. Probably.

Waterstone’s high street presence could also give them an advantage over Amazon, as e-reader sellers, what with the coffee, cake and sofas. Barnes & Noble currently allow Nook-users to get an hour of free e-browsing every day, something which Waterstone’s could be looking to emulate.

Former banker Daunt, is the founder of customer-focused London chain, Daunt Books. He spoke to The Telegraph in May about the importance of shoppers seeing a: "responsive member of staff who knows what they are talking about and is not wearing a Def Leppard T-shirt with a spike through whatever”.

At the time of writing, Def Leppard were unavailable for comment.

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