Rupert Murdoch delays launch of iPad-only paper, which no-one will read
Rupert Murdoch doesn't like the idea of words being read for free. That's why he likes paywalls. That's why he's binning MySpace. And so, his latest scheme to make money on, which we'll all sneer at - unless it becomes a rampant success, which we'll all then copy - is The Daily.
The Daily is going to be an iPad only release and it'll be 'coming soon' for a while yet as the launch has been put back several weeks.
It has been reported that News Corporation and Apple, the project collaborators, have cancelled a launch planned for Wednesday. Imagine that. Rupert Murdoch and Steve Jobs on the same stage, holding hands with each other and frothing with excitement over the prospect of a publication that can't be read by that many people. Sounds like an expensive fanzine really.
Apparently, the hold-up is down to the fact that Apple are still tweaking iTunes which will introduce a subscription service that automatically bills users on a weekly or monthly basis for the cost of receiving the download each morning.
The subscriber numbers for the papers behind paywalls have been small (boosted no doubt by hacks gleefully announcing that the paywall has mysteriously gone down, so read it for free while you can!/help bump the traffic up as there's a big board meeting tomorrow) and this new publication is the latest experiment to see if people are prepared to pay for content.
Nothing like limiting your audience to one gadget to rake in the cash, eh?