Now you can go compare prices of Kindle books and iBooks. Sort of.
A UK online bookstore is being hailed as the 'Go Compare'* of the digital publishing world, after becoming the first e-tailer to stock all three main formats of ebook, Kindle, ePub and iBooks.
UK sales of digital books increased last year by 20 per cent to £180m, according to the latest figures from The Publishers Association and the demand for eBooks in the UK continues to rise, fuelled by the growing popularity of digital readers such as Amazon's Kindle and titles by bestselling authors including Stieg Larsson.
Peter Crawshaw, Director and Co-Founder of Lovereading.co.uk , says "having the world's first one-stop shop will greatly benefit consumers, making comparing and buying eBooks as simple and straightforward as possible."
Not that we are cynical you understand, but we thought we'd have a go. We started with current trendy book The Girl who Kicked the Hornet's Nest which costs £5.24 in paperback, £6.89 on ePub and £2.44 on Kindle. But there was no price comparison for iBooks. We then tried Harry Potter, and couldn't find an iBook comparison price on any of them.
In fact, it took us a while, but we did eventually find a comparable book. Bloody Valentine by James Patterson, could be purchased in Kindle format for £1.56, which would save you 23p on the ePub price of£1.79 and a massive 43p on the iBooks price £1.99. All of which, incidentally, were more than the paperback price of £1.49. Or if Jeffrey Archer is more your thing, his latest novel The Fourth Estate sells for £7.99 on iBooks, £5.70 on Kindle or £5.24 in paperback.
Much of the problem is that Apple's iBookstore is less well-stocked than your local Big Society funded library, so finding an e-book that you are interested in reading is the first challenge. And when you do find one, it is likely to be cheaper on Kindle, in paperback or both. So why bother? Even better, why not just read the millions of free eBooks that are out there- either because they are out of copyright or because we handily located these sources of free reading material for you last Christmas. We just keep on giving.
Anyway, nice try lovereading, but we ain't buying it.
* other price comparison websites are available.