Motorola goes XOOM, so does the price
Listen, you don't have to like Apple, but if you're going to spend tens of millions of dollars plugging your next tablet during the Superbowl, the least you should do is demonstrate to consumers why your product is good, rather than running down the competition. But that was Motorola's gameplan; take the piss out of Apple and show a world where there's an alternative.
The only problem with their reasoning is that a year after its launch, there still isn't a mainstream alternative to the iPad, and it's unlikely to be the Motorola XOOM either, because they've allegedly priced it at $800 a pop. Regardless of whether it's a better technical offering (the XOOM includes cameras and will run on Google's new tablet OS Honycomb), consumers will use their year-old Apple yardstick to compare prices.
There's no release date for the XOOM in the UK just yet, but the US will be seeing it at the end of the month.