Financial Times app making mega money
The newspaper’s top brass claim that their new iPad app has generated more than £1m in advertising revenue in the five months since it was launched, with old-school print advertising now accounting for only 40% of their overall revenue.
It’s all got us wondering whether, as portable tablets like the iPad grow in popularity, will the traditional news media survive, even though its demise has been predicted for years?
Or, will it only be ‘specialist’ publications like the Financial Times (and maybe Knave, Big Ones and Grannies In Agony) that will go forth and prosper as tablet computing infests our existence? What do you reckon?