Family Guy: A correction
Yesterday we ran a story which suggested that a forthcoming new episode of Family Guy would be sponsored by Microsoft and Windows 7.
A few hours later we received a communiqué from a PR company representing Seth McFarlane (the man behind the show) asking us to rectify an error – namely that it won’t actually be an episode of Family Guy but an as-yet-untitled variety show that will be chock-full of Microsoft references.
Happy to oblige, we’ll let their beautifully-worded press release do the talking from hereon in…
The half-hour special will highlight the comedy duo’s subversive and unique humor with original animation, live-action performances of FAMILY GUY’s most memorable musical numbers, comedy sketches and surprise celebrity guests. That night, FOX turns the reins over to MacFarlane for an all-MacFarlane lineup as he also hosts all-new episodes of AMERICAN DAD (7:30-8:00 PM ET/PT), FAMILY GUY (8:00-8:30 and 9:00-9:30 PM ET/PT) and THE CLEVELAND SHOW (9:30-10:00 PM ET/PT).
While the way people watch TV has evolved, their desire to be entertained, and marketers’ need to deliver compelling content, hasn’t changed. Microsoft and FOX are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content FOX viewers enjoy most, whether it’s comedy, drama, sports or reality programming on TV or on the web.
”We’re working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love” said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. “We have simplified the PC with Windows 7, and together with FOX, we’re simplifying entertainment.”
“We’re thrilled to be joining forces with Windows 7 on such an exciting, highly collaborative marketing campaign featuring the very unique talents of Seth MacFarlane as he overhauls the old Hollywood tradition of the sponsored variety show by marrying Windows 7 messaging with content,” said Jean Rossi, President of FOX One and Executive Vice President of Sales for FOX. “By partnering with 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOXSports.com on MSN and Hulu, we have developed a complementary initiative that goes well beyond the screen with customized assets that connect consumers with Windows 7.”
So there you go. Our favourite parts were “innovative brand integrations”, “marrying Windows 7 messaging with content”, “developed a complimentary initiative that goes well beyond the screen” and the fact that someone’s job title is “general manager of consumer engagement and advertising.” For the record, and in the name of fairness, we should also point out that, to a man, we think that Family Guy is a load of shite.
Microsoft - in their own words, "simplifying entertainment."