Della: Dell's new site upsets women
Are you an attractive, slender blonde bird who likes reclining with a notebook computer that matches her couch? Or a woman who likes to sit in a meadow with your laptop, checking out new recipes for risotto or something equally exciting? If so, you're in luck.
The recent launch of Dell's site "Della," made especially for women, was so tone deaf that I'm pretty sure I heard Simon Cowell making retching noises and grumbling angrily in the background.
Yeah. Other people have complained, too, perhaps none so eloquently as Kate Craig-Wood, the managing director at Memset Ltd. Dedicated Hosting. Seriously, go read it then come right back.
So, for the corporate suits who think they "get" women, here are some thoughts:
1. Painting/wearing/carrying something pink doesn't automatically make women love it. Or a man gay. Ok, just a little.
2. Women use computers for things other than fashion and makeup tips. Think: Twitter.
Furthermore, as Lindsay Lohan has proved, most women have better things to do than worry about their house looking perfect.
In other tech news: Dell has a new job opening for a corporate damage control expert. Oh nevermind. It looks like they've just filled the post, and made some changes to the Della site already...