Company selling e-books says e-book sales are increasing
Of course Amazon are going to crow about the Kindle and e-book sales. Traditional publishing may not become extinct anytime soon, but Amazon took a gamble and successfully created a popular technology to consume e-books, marrying it to a retail operation that has become the leading retailers of that content.
Apple created the mainstream market for tablets in order to fulfill it, Amazon has done so for e-books - and realising it has only scratched the surface of that market, the retailer has recently bombarded the media with astounding facts and records to keep interest high. The latest news?
"• Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.
"• Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010."
And so Amazon are playing all the same notes, but not necessarily in the same order; it wasn't so long ago that Amazon announced that total Kindle sales had surpassed hardbook sales, and then came the news that digital titles were outselling all paperback sales.
The world's news sites are eating up Amazon's own PR, which is great news for the retailer, because Kindle sales aren't where the money is; they're simply the means to an end. It's the 30% revenue of every single e-book sold for simply promoting and hosting a title that ensures Amazon's profits remain buoyant.