Company selling e-books says e-book sales are increasing

19 May 2011

KindleOf course Amazon are going to crow about the Kindle and e-book sales. Traditional publishing may not become extinct anytime soon, but Amazon took a gamble and successfully created a popular technology to consume e-books, marrying it to a retail operation that has become the leading retailers of that content.

Apple created the mainstream market for tablets in order to fulfill it, Amazon has done so for e-books - and realising it has only scratched the surface of that market, the retailer has recently bombarded the media with astounding facts and records to keep interest high. The latest news?

"• Since April 1, for every 100 print books has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.

"• Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010."

And so Amazon are playing all the same notes, but not necessarily in the same order; it wasn't so long ago that Amazon announced that total Kindle sales had surpassed hardbook sales, and then came the news that digital titles were outselling all paperback sales.

The world's news sites are eating up Amazon's own PR, which is great news for the retailer, because Kindle sales aren't where the money is; they're simply the means to an end. It's the 30% revenue of every single e-book sold for simply promoting and hosting a title that ensures Amazon's profits remain buoyant.


  • Alexis
    Fat lot of good if you like a) pictures b) pleasant design c) reading in the bath Reading on an ebook is a grim experience. I prefer my books not to look like they're printed on the inside of a bran flake box, and weigh even more.
  • matt b.
    Bah, Alexis. It's a matter of opinion, not of fact. I much prefer the ebook reading experience to the real book reading experience. I suppose a lot might depend on your ebook reader. I find my ebook reader easier on the eyes than 90% of my paperbacks, and if my eyes get tired I can change the font size with a button push. I don't get what you're saying about weight. I can't tell whether you wish it were heavier, or lighter, or what. But my book reader is so much easier to hold than a real book. I hate the 'tired arms' feeling I get when reading an unwieldy book in bed. I still probably wouldn't read it in the bath, though. And it is harder to flip back and forwards between pages with an ebook reader.
  • Sawyer
    I'll never really get the "can't use it in the bath" argument. It seems to imply that paper books are particularly well-suited to wet environments, whereas they're just as susceptible to being ruined by drowning as an e-reader. They just cost less to replace if you do dunk them. At least Alexis didn't use my personal favourite anti-ebook argument: "they don't smell as good as real books". I don't know where all these book-sniffers are living (or bathing?) but I've never met one.
  • el c.
    Wait people still pay for ebooks when they are more expensive (sometimes) than regular books?

What do you think?

Your comment