BlackBerry's PlayBook will take the price fight to Apple
The beginning of 2011 is shaping up to be all out WAR, at least as far as tablet PCs are concerned. It's good news for consumers, as their options for buying into the new market will expand in terms of range and price.
Currently Apple leads the way with the 9.7" iPad, with an awful lot of cheap and nasty Android-powered devices flooding the high street in time for Christmas. Samsung have begun their crusade against Apple with the launch of the 7" Galaxy Tab, but the pricing is a little too steep for many. So how will the BlackBerry PlayBook shake things up?
RIM's tablet PC is due for launch at beginning of next year, and promises a similar sized screen to the Galaxy Tab. Unlike the Tab, the PlayBook will initially be WiFi only, but what's interesting about it is the pricing; Bloomberg reports that RIM will price the PlayBook to sell, under the $500 (£310) mark.
It's probable that January will also be the time that the next version of the iPad will be announced, which will likely include cameras, Facetime and retina display. At that point, the current version of the iPad - if not directly replaced - would be expected to drop in price. Steve Jobs has already stated that Apple won't be chasing the 7" tablet PC market, meaning RIM and Samsung will be tackling one another, as well as a host of other high-profile manufacturers likely to launch products.
Price may be enough to distinguish the PlayBook from the likes of the Galaxy Tab, but will it endure against a cut-price iPad?