Best Buy are the best buy, by honouring pricing error
A topic that always causes debate on Hot UK Deals, is that of pricing errors. From time to time, all the major retailers make a hash of their online prices, resulting in goods with hefty price tags on sale for peanuts.
The debate amongst frugal HUKD members is whether it's a waste of time placing an order for something that clearly has been priced incorrectly. After all, the terms and conditions of retailers mean they can cancel an order before it's dispatched - and they always do. So why bother, say the naysayers - why waste time and effort in the first place?
Because, say the believers, every so often a company sees an opportunity to spread a little goodwill and garner some positve word-of-mouth. Step up Best Buy, who last week screwed up a listing for a HDR which usually retails for £249 - by selling it for £99. Some shaved monkey in the Best Buy back room mixed up the descriptions of two differently priced models, resulting in a 60% discount.
As always, plenty of bargain hunters ordered the product, expecting a cancellation notice to be sent sometime later. Other HUKD members quietly grumbled and tutted at the pointlessness of it all. That was until customers received an email from Best Buy:
"I am writing to inform you that as a result of an administrative error on Best Buy's part, the product you have ordered, the Humax Foxsat HD/GB box, was advertised with the wrong specifications at an incorrect price. The product you have ordered is not fitted with a hard drive and is normally available at a price of £149.
"We do however stock the Humax Foxsat HDR/GB 320GB box which is available for purchase at a price of £249.
"Please note that your order has not yet been processed by Best Buy UK and therefore Best Buy is under no obligation to fulfil it.
"However as a gesture of goodwill and on this occasion only, Best Buy will honour your order by sending you the correct product, the Humax Foxsat HDR/GB 320GB box, at the lower advertised price of £99."
Hooray for Best Buy on this occasion - we're always happy to highlight a good deed done. If you're the sort that orders anything and everything that has a pricing error, what's the largest discount you've blagged? And what's the worst experience that's occurred from constantly trying your luck?
Thanks to avid Bitterwallet reader hermanjelmet